Sales & marketing
Flow – sum over the period · $M
Q1 FY2026
5,397$M
All values (7)
| Period | Value ($M) | Status |
|---|---|---|
| Q3 FY2026 | 5,034 | reported |
| Q2 FY2026 | 5,201 | reported |
| Q1 FY2026 | 5,397 | reported |
| Q4 FY2025 | 4,923 | derived |
| Q3 FY2025 | 4,769 | reported |
| Q2 FY2025 | 4,731 | reported |
| Q1 FY2025 | 5,101 | reported |
| Q1 FY2016 – Q4 FY2024 | – | not reported (36 periods): Apple weist Sales & marketing and G&A erst im 10-K 2025 getrennt aus (FY2023/24 nur als Vorjahres-GJ-Werte); davor nur SG&A total (Feld sga). |
Show reported periods only · CSV with all sources · Technical ID: sm
More metrics for Apple
Value drivers
Income statement
Balance sheet
Debt and interest
Revenue by segment/product/region
Operating income by segment
Sources & calculation
- Value
- $5.4B
- Period
- Q1 FY2026, ended Dec 27, 2025 · quarterly value (3 months, not cumulative)
- Source
- 10-Q, filed Jan 30, 2026 · 0000320193-26-000006
- Location
- us-gaap:SellingAndMarketingExpense
- Confidence
- 1. – directly from an XBRL fact in the filing (or calculated exactly from it)
Versions
| v1 | $5.4B | Jan 30, 2026 | 10-Q 0000320193-26-000006 | reported · confidence 1. · current |