Sales & marketing
Flow – sum over the period · $B
FY2024
18.6$B
All values (3)
| Period | Value ($B) | Status |
|---|---|---|
| FY2025 | 19.5 | reported |
| FY2024 | 18.6 | reported |
| FY2023 | 18.3 | reported |
7 periods without value hidden · Show gaps with reason · CSV with all sources · Technical ID: sm
More metrics for Apple
Value drivers
Income statement
Balance sheet
Debt and interest
Revenue by segment/product/region
Operating income by segment
Sources & calculation
- Value
- $18.6B
- Period
- FY2024, ended Sep 28, 2024 · fiscal-year value (12 months)
- Source
- 10-K, filed Oct 31, 2025 · 0000320193-25-000079
- Location
- us-gaap:SellingAndMarketingExpense
- Confidence
- 1. – directly from an XBRL fact in the filing (or calculated exactly from it)
Versions
| v1 | $18.6B | Oct 31, 2025 | 10-K 0000320193-25-000079 | reported · confidence 1. · current |