Apple · revenue by segment
Apple revenue by segment
How does Apple make money?
iPhone: 50.4% of FY2025 revenue
Numbers, method and sources
Share = product revenue ÷ total revenue of the same fiscal year (derived by Hollsteen). Only years in which the reported parts add up exactly to total revenue are shown; latest 6 of 10 such years. Sources: 10-K; each value names its filing.
FY2025 · revenue $416.2B · 10-K · filed Oct 31, 2025
- iPhone$209.6B 50.4%
- Services$109.2B 26.2%
- Wearables, Home and Accessories$35.7B 8.6%
- Mac$33.7B 8.1%
- iPad$28.0B 6.7%
FY2024 · revenue $391.0B · 10-K · filed Nov 1, 2024
- iPhone$201.2B 51.4%
- Services$96.2B 24.6%
- Wearables, Home and Accessories$37.0B 9.5%
- Mac$30.0B 7.7%
- iPad$26.7B 6.8%
FY2023 · revenue $383.3B · 10-K · filed Nov 3, 2023
- iPhone$200.6B 52.3%
- Services$85.2B 22.2%
- Wearables, Home and Accessories$39.8B 10.4%
- Mac$29.4B 7.7%
- iPad$28.3B 7.4%
FY2022 · revenue $394.3B · 10-K · filed Oct 28, 2022
- iPhone$205.5B 52.1%
- Services$78.1B 19.8%
- Wearables, Home and Accessories$41.2B 10.5%
- Mac$40.2B 10.2%
- iPad$29.3B 7.4%
FY2021 · revenue $365.8B · 10-K · filed Oct 29, 2021
- iPhone$192.0B 52.5%
- Services$68.4B 18.7%
- Wearables, Home and Accessories$38.4B 10.5%
- Mac$35.2B 9.6%
- iPad$31.9B 8.7%
FY2020 · revenue $274.5B · 10-K · filed Oct 30, 2020
- iPhone$137.8B 50.2%
- Services$53.8B 19.6%
- Wearables, Home and Accessories$30.6B 11.2%
- Mac$28.6B 10.4%
- iPad$23.7B 8.6%
SEC filings only (10-K, 20-F, 8-K Ex.99 earnings releases, S-1). Derived = calculated by Hollsteen from reported SEC values; no market data.
Where does each revenue dollar go?
27¢ of every revenue dollar became net income
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Numbers, method and sources
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How has Apple’s revenue mix changed?
Services: 14% → 26% of revenue (FY2017–FY2025)
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Numbers, method and sources
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Apple revenue by product, by fiscal year
Product revenue and share of total revenue (derived); each value links to its filing. “8-K sum” = fiscal-year value derived as the sum of four quarterly earnings releases (8-K Ex.99), not taken from the 10-K. Latest 5 fiscal years, newest first.
| Product | FY2025 | FY2024 | FY2023 | FY2022 | FY2021 |
|---|---|---|---|---|---|
| iPhone | $209.6B50.4% | $201.2B51.4% | $200.6B52.3% | $205.5B52.1% | $192.0B52.5% |
| Services | $109.2B26.2% | $96.2B24.6% | $85.2B22.2% | $78.1B19.8% | $68.4B18.7% |
| Wearables, Home and Accessories | $35.7B8.6% | $37.0B9.5% | $39.8B10.4% | $41.2B10.5% | $38.4B10.5% |
| Mac | $33.7B8.1% | $30.0B7.7% | $29.4B7.7% | $40.2B10.2% | $35.2B9.6% |
| iPad | $28.0B6.7% | $26.7B6.8% | $28.3B7.4% | $29.3B7.4% | $31.9B8.7% |