Hollsteen
← Alphabet

Sales & marketing

Flow – sum over the period · $B

QuartersFiscal years

$BSales & marketing · FY2016: $10.5B · 10-K 0001652044-17-000008 filed Feb 3, 2017Sales & marketing · FY2017: $12.9B · 10-K 0001652044-18-000007 filed Feb 6, 2018Sales & marketing · FY2018: $16.3B · 10-K 0001652044-19-000004 filed Feb 5, 2019Sales & marketing · FY2019: $18.5B · 10-K 0001652044-20-000008 filed Feb 4, 2020Sales & marketing · FY2020: $17.9B · 10-K 0001652044-21-000010 filed Feb 3, 2021Sales & marketing · FY2021: $22.9B · 10-K 0001652044-22-000019 filed Feb 2, 2022Sales & marketing · FY2022: $26.6B · 10-K 0001652044-23-000016 filed Feb 3, 2023Sales & marketing · FY2023: $27.9B · 10-K 0001652044-24-000022 filed Jan 31, 2024Sales & marketing · FY2024: $27.8B · 10-K 0001652044-25-000014 filed Feb 5, 2025Sales & marketing · FY2025: $28.7B · 10-K 0001652044-26-000018 filed Feb 5, 202627.828.710.5FY2016FY2025FY2024
$BSales & marketing · FY2020: $17.9B · 10-K 0001652044-21-000010 filed Feb 3, 2021Sales & marketing · FY2021: $22.9B · 10-K 0001652044-22-000019 filed Feb 2, 2022Sales & marketing · FY2022: $26.6B · 10-K 0001652044-23-000016 filed Feb 3, 2023Sales & marketing · FY2023: $27.9B · 10-K 0001652044-24-000022 filed Jan 31, 2024Sales & marketing · FY2024: $27.8B · 10-K 0001652044-25-000014 filed Feb 5, 2025Sales & marketing · FY2025: $28.7B · 10-K 0001652044-26-000018 filed Feb 5, 202627.828.717.9FY2020FY2025
FY2024
27.8$B
All values (10)
PeriodValue ($B)Status
FY202528.7reported
FY202427.8reported
FY202327.9reported
FY202226.6reported
FY202122.9reported
FY202017.9reported
FY201918.5reported
FY201816.3reported
FY201712.9reported
FY201610.5reported

CSV with all sources · Technical ID: sm

More metrics for Alphabet

Value drivers

Income statement

Per share

Balance sheet

Cash flow

Debt and interest

Sources & calculation
Value
$27.8B
Period
FY2024, ended Dec 31, 2024 · fiscal-year value (12 months)
Source
10-K, filed Feb 5, 2025 · 0001652044-25-000014
Location
us-gaap:SellingAndMarketingExpense
Confidence
1. – directly from an XBRL fact in the filing (or calculated exactly from it)

Versions

v1$27.8BFeb 5, 202510-K 0001652044-25-000014reported · confidence 1. · current