Sales & marketing
Flow – sum over the period · $M
Q3 2025
7,205$M
All values (42)
| Period | Value ($M) | Status |
|---|---|---|
| Q2 2026 | 8,403 | reported |
| Q1 2026 | 7,606 | reported |
| Q4 2025 | 8,215 | derived |
| Q3 2025 | 7,205 | reported |
| Q2 2025 | 7,101 | reported |
| Q1 2025 | 6,172 | reported |
| Q4 2024 | 7,363 | derived |
| Q3 2024 | 7,227 | reported |
| Q2 2024 | 6,792 | reported |
| Q1 2024 | 6,426 | reported |
| Q4 2023 | 7,719 | derived |
| Q3 2023 | 6,884 | reported |
| Q2 2023 | 6,781 | reported |
| Q1 2023 | 6,533 | reported |
| Q4 2022 | 7,183 | derived |
| Q3 2022 | 6,929 | reported |
| Q2 2022 | 6,630 | reported |
| Q1 2022 | 5,825 | reported |
| Q4 2021 | 7,604 | derived |
| Q3 2021 | 5,516 | reported |
| Q2 2021 | 5,276 | reported |
| Q1 2021 | 4,516 | reported |
| Q4 2020 | 5,314 | derived |
| Q3 2020 | 4,231 | reported |
| Q2 2020 | 3,901 | reported |
| Q1 2020 | 4,500 | reported |
| Q4 2019 | 5,738 | derived |
| Q3 2019 | 4,609 | reported |
| Q2 2019 | 4,212 | reported |
| Q1 2019 | 3,905 | reported |
| Q4 2018 | 5,100 | derived |
| Q3 2018 | 3,849 | reported |
| Q2 2018 | 3,780 | reported |
| Q1 2018 | 3,604 | reported |
| Q4 2017 | 4,310 | derived |
| Q3 2017 | 3,042 | reported |
| Q2 2017 | 2,897 | reported |
| Q1 2017 | 2,644 | reported |
| Q4 2016 | 3,118 | derived |
| Q3 2016 | 2,565 | reported |
| Q2 2016 | 2,415 | reported |
| Q1 2016 | 2,387 | reported |
CSV with all sources · Technical ID: sm
More metrics for Alphabet
Income statement
Balance sheet
Debt and interest
Sources & calculation
- Value
- $7.2B
- Period
- Q3 2025, ended Sep 30, 2025 · quarterly value (3 months, not cumulative)
- Source
- 10-Q, filed Oct 30, 2025 · 0001652044-25-000091
- Location
- us-gaap:SellingAndMarketingExpense
- Confidence
- 1. – directly from an XBRL fact in the filing (or calculated exactly from it)
Versions
| v1 | $7.2B | Oct 30, 2025 | 10-Q 0001652044-25-000091 | reported · confidence 1. · current |