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Growth in price per ad (Meta, % vs. Vorjahresquartal)

Flow – sum over the period · %

QuartersFiscal years

%Growth in price per ad (Meta, % vs. Vorjahresquartal) · FY2016: 5% · 10-K 0001326801-17-000007 filed Feb 3, 2017Growth in price per ad (Meta, % vs. Vorjahresquartal) · FY2017: 29% · 10-K 0001326801-18-000009 filed Feb 1, 2018Growth in price per ad (Meta, % vs. Vorjahresquartal) · FY2018: 13% · 10-K 0001326801-19-000009 filed Jan 31, 2019Growth in price per ad (Meta, % vs. Vorjahresquartal) · FY2019: −5% · 10-K 0001326801-20-000013 filed Jan 30, 2020Growth in price per ad (Meta, % vs. Vorjahresquartal) · FY2020: −10% · 10-K 0001326801-21-000014 filed Jan 28, 2021Growth in price per ad (Meta, % vs. Vorjahresquartal) · FY2021: 24% · 8-K Ex.99 0001326801-22-000015 filed Feb 2, 2022Growth in price per ad (Meta, % vs. Vorjahresquartal) · FY2022: −16% · 8-K Ex.99 0001326801-23-000008 filed Feb 1, 2023Growth in price per ad (Meta, % vs. Vorjahresquartal) · FY2023: −9% · 8-K Ex.99 0001326801-24-000010 filed Feb 1, 2024Growth in price per ad (Meta, % vs. Vorjahresquartal) · FY2024: 10% · 8-K Ex.99 0001326801-25-000014 filed Jan 29, 2025Growth in price per ad (Meta, % vs. Vorjahresquartal) · FY2025: 9% · 8-K Ex.99 0001628280-26-003832 filed Jan 28, 2026−5.09.05.029.0FY2016FY2025FY2019
%Growth in price per ad (Meta, % vs. Vorjahresquartal) · FY2016: 5% · 10-K 0001326801-17-000007 filed Feb 3, 2017Growth in price per ad (Meta, % vs. Vorjahresquartal) · FY2017: 29% · 10-K 0001326801-18-000009 filed Feb 1, 2018Growth in price per ad (Meta, % vs. Vorjahresquartal) · FY2018: 13% · 10-K 0001326801-19-000009 filed Jan 31, 2019Growth in price per ad (Meta, % vs. Vorjahresquartal) · FY2019: −5% · 10-K 0001326801-20-000013 filed Jan 30, 2020Growth in price per ad (Meta, % vs. Vorjahresquartal) · FY2020: −10% · 10-K 0001326801-21-000014 filed Jan 28, 2021Growth in price per ad (Meta, % vs. Vorjahresquartal) · FY2021: 24% · 8-K Ex.99 0001326801-22-000015 filed Feb 2, 2022−5.024.05.029.0FY2016FY2021FY2019
FY2019
−5.0%
All values (10)
PeriodValue (%)Status
FY20259.0reported
FY202410.0reported
FY2023−9.0reported
FY2022−16.0reported
FY202124.0reported
FY2020−10.0reported
FY2019−5.0reported
FY201813.0reported
FY201729.0reported
FY20165.0reported

CSV with all sources · Technical ID: meta.price_per_ad_growth

Average price per ad, Veränderung vs. Vorjahresquartal in % per Earnings-Release (8-K Ex. 99.1); erst ab Q4 2021 im Release.

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Sources & calculation
Value
−5%
Period
FY2019, ended Dec 31, 2019 · fiscal-year value (12 months)
Source
10-K, filed Jan 30, 2020 · 0001326801-20-000013
Location
10-K MD&A-Text (fiscal year vs. Vorjahr; bei zwei Zahlen gilt die erste = Jahr). Wortlaut vor 2021: “number of ads delivered” statt “ad impressions”. Quote: “average price per ad decreased by 5% , as compared with an increase of approximately 13% in 2018 ”
Quote
““average price per ad decreased by 5% , as compared with an increase of approximately 13% in 2018 ””
Confidence
0.9 – extracted from text/tables in 8-K Ex.99, 10-K or prospectus (S-1/424B4, not XBRL-tagged), source location stored

Versions

v1−5%Jan 30, 202010-K 0001326801-20-000013reported · confidence 0.9 · current