Growth in price per ad (Meta, % vs. Vorjahresquartal)
Flow – sum over the period · %
FY2020
−10.0%
All values (10)
| Period | Value (%) | Status |
|---|---|---|
| FY2025 | 9.0 | reported |
| FY2024 | 10.0 | reported |
| FY2023 | −9.0 | reported |
| FY2022 | −16.0 | reported |
| FY2021 | 24.0 | reported |
| FY2020 | −10.0 | reported |
| FY2019 | −5.0 | reported |
| FY2018 | 13.0 | reported |
| FY2017 | 29.0 | reported |
| FY2016 | 5.0 | reported |
CSV with all sources · Technical ID: meta.price_per_ad_growth
Average price per ad, Veränderung vs. Vorjahresquartal in % per Earnings-Release (8-K Ex. 99.1); erst ab Q4 2021 im Release.
More metrics for Meta
Value drivers
- ARPP (Family, old definition until 2023)
- ARPP (Family, new definition from 2024)
- Facebook Daily Active Users (DAU)
- Facebook Monthly Active Users (MAU)
- Family Daily Active People (DAP)
- Operating income Reality Labs
- Growth in price per ad (Meta, % vs. Vorjahresquartal)
- Wachstum Werbeeinblendungen (Meta, % vs. Vorjahresquartal)
- Werbeumsatz (Meta)
Income statement
Balance sheet
Debt and interest
Revenue by segment/product/region
Operating income by segment
Sources & calculation
- Value
- −10%
- Period
- FY2020, ended Dec 31, 2020 · fiscal-year value (12 months)
- Source
- 10-K, filed Jan 28, 2021 · 0001326801-21-000014
- Location
- 10-K MD&A-Text (fiscal year vs. Vorjahr; bei zwei Zahlen gilt die erste = Jahr). Wortlaut vor 2021: “number of ads delivered” statt “ad impressions”. Quote: “average price per ad decreased by 10%, as compared with a decrease of approximately 5% in 2019”
- Quote
- ““average price per ad decreased by 10%, as compared with a decrease of approximately 5% in 2019””
- Confidence
- 0.9 – extracted from text/tables in 8-K Ex.99, 10-K or prospectus (S-1/424B4, not XBRL-tagged), source location stored
Versions
| v1 | −10% | Jan 28, 2021 | 10-K 0001326801-21-000014 | reported · confidence 0.9 · current |