Growth in price per ad (Meta, % vs. Vorjahresquartal)
Flow – sum over the period · %
FY2021
24.0%
All values (10)
| Period | Value (%) | Status |
|---|---|---|
| FY2025 | 9.0 | reported |
| FY2024 | 10.0 | reported |
| FY2023 | −9.0 | reported |
| FY2022 | −16.0 | reported |
| FY2021 | 24.0 | reported |
| FY2020 | −10.0 | reported |
| FY2019 | −5.0 | reported |
| FY2018 | 13.0 | reported |
| FY2017 | 29.0 | reported |
| FY2016 | 5.0 | reported |
CSV with all sources · Technical ID: meta.price_per_ad_growth
Average price per ad, Veränderung vs. Vorjahresquartal in % per Earnings-Release (8-K Ex. 99.1); erst ab Q4 2021 im Release.
More metrics for Meta
Value drivers
- ARPP (Family, old definition until 2023)
- ARPP (Family, new definition from 2024)
- Facebook Daily Active Users (DAU)
- Facebook Monthly Active Users (MAU)
- Family Daily Active People (DAP)
- Operating income Reality Labs
- Growth in price per ad (Meta, % vs. Vorjahresquartal)
- Wachstum Werbeeinblendungen (Meta, % vs. Vorjahresquartal)
- Werbeumsatz (Meta)
Income statement
Balance sheet
Debt and interest
Revenue by segment/product/region
Operating income by segment
Sources & calculation
- Value
- 24%
- Period
- FY2021, ended Dec 31, 2021 · fiscal-year value (12 months)
- Source
- 8-K Ex.99, filed Feb 2, 2022 · 0001326801-22-000015
- Location
- 8-K Ex. 99.1 Earnings-Release, Text: “For the full year 2021, ad impressions increased by 10% year-over-year and the average price per ad increased by 24% year-over-year” (fiscal year FY2021)
- Confidence
- 0.9 – extracted from text/tables in 8-K Ex.99, 10-K or prospectus (S-1/424B4, not XBRL-tagged), source location stored
Versions
| v1 | 24% | Feb 2, 2022 | 8-K Ex.99 0001326801-22-000015 | reported · confidence 0.9 · current |