Sales & marketing
Flow – sum over the period · $B
FY2025
12.0$B
All values (10)
More metrics for Meta
Value drivers
- ARPP (Family, old definition until 2023)
- ARPP (Family, new definition from 2024)
- Facebook Daily Active Users (DAU)
- Facebook Monthly Active Users (MAU)
- Family Daily Active People (DAP)
- Operating income Reality Labs
- Growth in price per ad (Meta, % vs. Vorjahresquartal)
- Wachstum Werbeeinblendungen (Meta, % vs. Vorjahresquartal)
- Werbeumsatz (Meta)
Income statement
Balance sheet
Debt and interest
Revenue by segment/product/region
Operating income by segment
Sources & calculation
- Value
- $12.0B
- Period
- FY2025, ended Dec 31, 2025 · fiscal-year value (12 months)
- Source
- 10-K, filed Jan 29, 2026 · 0001628280-26-003942
- Location
- us-gaap:SellingAndMarketingExpense
- Confidence
- 1. – directly from an XBRL fact in the filing (or calculated exactly from it)
Versions
| v1 | $12.0B | Jan 29, 2026 | 10-K 0001628280-26-003942 | reported · confidence 1. · current |