ServiceNow · competitors named by the company
Who are ServiceNow’s competitors?
ServiceNow names 4 companies we cover as competitors calc.
Named by ServiceNow in its 10-K filed Jan 29, 2026. This is ServiceNow’s own statement, not a ranking and not a dependency.
- Microsoft MSFT
- Oracle ORCL
- Salesforce CRM
- Workday WDAY
The filing’s own words (1 sentence) ›
“As our business expands and the industries in which we operate continue to evolve, we compete with a broad range of solutions and alternative approaches, including: • enterprise application software vendors, both cloud-based and on-premises, such as Microsoft, Oracle, SAP, Salesforce and Workday; • new technologies and entrants, including point-solutions and platform solutions, particularly those related to AI; • custom-developed and in-house solutions; • technology consulting firms; • systems integrators; and • software resellers.”
Names Microsoft, Oracle, Salesforce, Workday · 10-K · filed Jan 29, 2026
Method and sources
Companies among the 100 we cover that ServiceNow names as competitors in its latest annual report (10-K or 20-F), counted by Hollsteen. A company counts only when the quoted sentence itself names it and speaks of competition; hedged sentences (“some of which are competitors”) and quarterly reports are left out.
Competitors outside our coverage are not listed, so the list is not complete. Sentences are quoted exactly as filed.
SEC filings only. No price or market data.