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Sales & marketing

Flow – sum over the period · $M

QuartersFiscal years

$MSales & marketing · Q1 2016: $159M · 10-Q 0001373715-16-000364 filed May 6, 2016Sales & marketing · Q2 2016: $187M · 10-Q 0001373715-16-000394 filed Aug 3, 2016Sales & marketing · Q3 2016: $166M · 10-Q 0001373715-16-000426 filed Nov 4, 2016Sales & marketing · Q4 2016: $189M · derived · 10-K 0001373715-18-000058 filed Feb 28, 2018Sales & marketing · Q1 2017: $204M · 10-Q 0001373715-18-000087 filed May 8, 2018Sales & marketing · Q2 2017: $222M · 10-Q 0001373715-18-000157 filed Aug 8, 2018Sales & marketing · Q3 2017: $218M · 10-Q 0001373715-18-000195 filed Nov 7, 2018Sales & marketing · Q4 2017: $251M · derived · 10-K 0001373715-19-000070 filed Feb 27, 2019Sales & marketing · Q1 2018: $284M · 10-Q 0001373715-18-000087 filed May 8, 2018Sales & marketing · Q2 2018: $311M · 10-Q 0001373715-18-000157 filed Aug 8, 2018Sales & marketing · Q3 2018: $289M · 10-Q 0001373715-18-000195 filed Nov 7, 2018Sales & marketing · Q4 2018: $319M · derived · 10-K 0001373715-20-000072 filed Feb 20, 2020Sales & marketing · Q1 2019: $361M · 10-Q 0001373715-19-000116 filed May 3, 2019Sales & marketing · Q2 2019: $394M · 10-Q 0001373715-19-000208 filed Aug 6, 2019Sales & marketing · Q3 2019: $363M · 10-Q 0001373715-19-000267 filed Oct 25, 2019Sales & marketing · Q4 2019: $416M · derived · 10-K 0001373715-21-000061 filed Feb 12, 2021Sales & marketing · Q1 2020: $441M · 10-Q 0001373715-20-000101 filed Apr 30, 2020Sales & marketing · Q2 2020: $427M · 10-Q 0001373715-20-000191 filed Jul 30, 2020Sales & marketing · Q3 2020: $453M · 10-Q 0001373715-20-000257 filed Oct 29, 2020Sales & marketing · Q4 2020: $534M · derived · 10-K 0001373715-22-000024 filed Feb 3, 2022Sales & marketing · Q1 2021: $524M · 10-Q 0001373715-21-000114 filed Apr 29, 2021Sales & marketing · Q2 2021: $557M · 10-Q 0001373715-21-000202 filed Jul 29, 2021Sales & marketing · Q3 2021: $579M · 10-Q 0001373715-21-000292 filed Oct 28, 2021Sales & marketing · Q4 2021: $632M · derived · 10-K 0001373715-23-000035 filed Jan 31, 2023Sales & marketing · Q1 2022: $673M · 10-Q 0001373715-22-000134 filed Apr 28, 2022Sales & marketing · Q2 2022: $722M · 10-Q 0001373715-22-000241 filed Jul 28, 2022Sales & marketing · Q3 2022: $697M · 10-Q 0001373715-22-000330 filed Oct 27, 2022Sales & marketing · Q4 2022: $722M · derived · 10-K 0001373715-24-000030 filed Jan 25, 2024Sales & marketing · Q1 2023: $823M · 10-Q 0001373715-23-000166 filed Apr 27, 2023Sales & marketing · Q2 2023: $832M · 10-Q 0001373715-23-000325 filed Jul 27, 2023Sales & marketing · Q3 2023: $799M · 10-Q 0001373715-23-000419 filed Oct 26, 2023Sales & marketing · Q4 2023: $847M · derived · 10-K 0001373715-25-000010 filed Jan 30, 2025Sales & marketing · Q1 2024: $923M · 10-Q 0001373715-24-000169 filed May 6, 2024Sales & marketing · Q2 2024: $960M · 10-Q 0001373715-24-000272 filed Jul 25, 2024Sales & marketing · Q3 2024: $944M · 10-Q 0001373715-24-000344 filed Oct 24, 2024Sales & marketing · Q4 2024: $1.0B · derived · 10-K 0001373715-26-000007 filed Jan 29, 2026Sales & marketing · Q1 2025: $1.1B · 10-Q 0001373715-25-000126 filed Apr 23, 2025Sales & marketing · Q2 2025: $1.1B · 10-Q 0001373715-25-000276 filed Jul 24, 2025Sales & marketing · Q3 2025: $1.1B · 10-Q 0001373715-25-000309 filed Oct 30, 2025Sales & marketing · Q4 2025: $1.1B · derived · 10-K 0001373715-26-000007 filed Jan 29, 2026Sales & marketing · Q1 2026: $1.2B · 10-Q 0001373715-26-000056 filed Apr 23, 2026Sales & marketing · Q2 2026: $1.4B · 10-Q 0001373715-26-000076 filed Jul 23, 2026534a1,372159Q1 2016Q2 2026Q4 2020
$MSales & marketing · Q4 2019: $416M · derived · 10-K 0001373715-21-000061 filed Feb 12, 2021Sales & marketing · Q1 2020: $441M · 10-Q 0001373715-20-000101 filed Apr 30, 2020Sales & marketing · Q2 2020: $427M · 10-Q 0001373715-20-000191 filed Jul 30, 2020Sales & marketing · Q3 2020: $453M · 10-Q 0001373715-20-000257 filed Oct 29, 2020Sales & marketing · Q4 2020: $534M · derived · 10-K 0001373715-22-000024 filed Feb 3, 2022Sales & marketing · Q1 2021: $524M · 10-Q 0001373715-21-000114 filed Apr 29, 2021Sales & marketing · Q2 2021: $557M · 10-Q 0001373715-21-000202 filed Jul 29, 2021Sales & marketing · Q3 2021: $579M · 10-Q 0001373715-21-000292 filed Oct 28, 2021534a579416aQ4 2019Q3 2021Q4 2020
Q4 2020
534a$M
derived
All values (42)
PeriodValue ($M)Status
Q2 20261,372reported
Q1 20261,216reported
Q4 20251,150derived
Q3 20251,056reported
Q2 20251,128reported
Q1 20251,054reported
Q4 20241,027derived
Q3 2024944reported
Q2 2024960reported
Q1 2024923reported
Q4 2023847derived
Q3 2023799reported
Q2 2023832reported
Q1 2023823reported
Q4 2022722derived
Q3 2022697reported
Q2 2022722reported
Q1 2022673reported
Q4 2021632derived
Q3 2021579reported
Q2 2021557reported
Q1 2021524reported
Q4 2020534derived
Q3 2020453reported
Q2 2020427reported
Q1 2020441reported
Q4 2019416derived
Q3 2019363reported
Q2 2019394reported
Q1 2019361reported
Q4 2018319derived
Q3 2018289reported
Q2 2018311reported
Q1 2018284reported
Q4 2017251derived
Q3 2017218reported
Q2 2017222reported
Q1 2017204reported
Q4 2016189derived
Q3 2016166reported
Q2 2016187reported
Q1 2016159reported

CSV with all sources · Technical ID: sm

More metrics for ServiceNow

Income statement

Per share

Balance sheet

Cash flow

Debt and interest

Revenue by segment/product/region

Sources & calculation
Value
$534M (derived)
Period
Q4 2020, ended Dec 31, 2020 · quarterly value (3 months, not cumulative)
Calculation
Q4 = fiscal year − 9 months cumulative = 1,855M − 1,321M = $534M (FY value from 10-K 0001373715-22-000024; 9-month value from the Q3-10-Q)
Source
10-K, filed Feb 3, 2022 · 0001373715-22-000024
Location
us-gaap:SellingAndMarketingExpense
Confidence
1. – directly from an XBRL fact in the filing (or calculated exactly from it)

Versions

v1$534MFeb 3, 202210-K 0001373715-22-000024derived · confidence 1. · current