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Sales & marketing

Flow – sum over the period · $M

QuartersFiscal years

$MSales & marketing · FY2016: $660M · 10-K 0001373715-19-000070 filed Feb 27, 2019Sales & marketing · FY2017: $895M · 10-K 0001373715-19-000070 filed Feb 27, 2019Sales & marketing · FY2018: $1.2B · 10-K 0001373715-19-000070 filed Feb 27, 2019Sales & marketing · FY2019: $1.5B · 10-K 0001373715-20-000072 filed Feb 20, 2020Sales & marketing · FY2020: $1.9B · 10-K 0001373715-21-000061 filed Feb 12, 2021Sales & marketing · FY2021: $2.3B · 10-K 0001373715-22-000024 filed Feb 3, 2022Sales & marketing · FY2022: $2.8B · 10-K 0001373715-23-000035 filed Jan 31, 2023Sales & marketing · FY2023: $3.3B · 10-K 0001373715-24-000030 filed Jan 25, 2024Sales & marketing · FY2024: $3.9B · 10-K 0001373715-25-000010 filed Jan 30, 2025Sales & marketing · FY2025: $4.4B · 10-K 0001373715-26-000007 filed Jan 29, 20264,388660FY2016FY2025FY2021
$MSales & marketing · FY2020: $1.9B · 10-K 0001373715-21-000061 filed Feb 12, 2021Sales & marketing · FY2021: $2.3B · 10-K 0001373715-22-000024 filed Feb 3, 2022Sales & marketing · FY2022: $2.8B · 10-K 0001373715-23-000035 filed Jan 31, 2023Sales & marketing · FY2023: $3.3B · 10-K 0001373715-24-000030 filed Jan 25, 2024Sales & marketing · FY2024: $3.9B · 10-K 0001373715-25-000010 filed Jan 30, 2025Sales & marketing · FY2025: $4.4B · 10-K 0001373715-26-000007 filed Jan 29, 20264,3881,855FY2020FY2025FY2023
FY2025
4,388$M
All values (10)
PeriodValue ($M)Status
FY20254,388reported
FY20243,854reported
FY20233,301reported
FY20222,814reported
FY20212,292reported
FY20201,855reported
FY20191,534reported
FY20181,203reported
FY2017895reported
FY2016660reported

CSV with all sources · Technical ID: sm

More metrics for ServiceNow

Income statement

Per share

Balance sheet

Cash flow

Debt and interest

Revenue by segment/product/region

Sources & calculation
Value
$4.4B
Period
FY2025, ended Dec 31, 2025 · fiscal-year value (12 months)
Source
10-K, filed Jan 29, 2026 · 0001373715-26-000007
Location
us-gaap:SellingAndMarketingExpense
Confidence
1. – directly from an XBRL fact in the filing (or calculated exactly from it)

Versions

v1$4.4BJan 29, 202610-K 0001373715-26-000007reported · confidence 1. · current