ServiceNow · ownership
Who owns ServiceNow?
BlackRock, Inc. is the largest 13F holder: 11.3% of 13F-reported shares calc.
2,232 institutions report 847.0M ServiceNow shares in Form 13F, as of quarter end Jun 30, 2026; −18.0M shares vs Mar 31, 2026.
- BlackRock, Inc.11.3%96.1M shares · −1.4M vs prior quarter (down) · 13F filed Aug 7, 2026
- VANGUARD CAPITAL MANAGEMENT LLC8.0%67.4M shares · −628K vs prior quarter (down) · 13F filed Aug 13, 2026
- STATE STREET CORP5.8%49.0M shares · +980K vs prior quarter (up) · 13F filed Aug 7, 2026
- MORGAN STANLEY3.1%26.6M shares · +3.3M vs prior quarter (up) · 13F filed Aug 13, 2026
- VANGUARD PORTFOLIO MANAGEMENT LLC3.0%25.2M shares · +12K vs prior quarter (up) · 13F filed Aug 13, 2026
- GEODE CAPITAL MANAGEMENT, LLC2.9%24.3M shares · −149K vs prior quarter (down) · 13F filed Aug 12, 2026
- UBS AM, a distinct business unit of UBS ASSET MANAGEMENT AMERICAS LLC2.0%16.6M shares · +2.4M vs prior quarter (up) · 13F filed Aug 13, 2026
- PRICE T ROWE ASSOCIATES INC /MD/1.9%16.1M shares · −18.0M vs prior quarter (down) · 13F filed Aug 14, 2026
- JPMORGAN CHASE & CO1.6%13.9M shares · −17.0M vs prior quarter (down) · 13F filed Aug 12, 2026
- NORGES BANK1.5%12.5M shares · +12.5M vs prior quarter (new position) · 13F filed Aug 12, 2026
- FMR LLC1.3%11.4M shares · −889K vs prior quarter (down) · 13F filed Aug 13, 2026
- NORTHERN TRUST CORP1.3%11.0M shares · +154K vs prior quarter (up) · 13F filed Aug 13, 2026
- GOLDMAN SACHS GROUP INC1.3%11.0M shares · +3.2M vs prior quarter (up) · 13F filed Aug 14, 2026
- Amundi1.2%10.5M shares · −962K vs prior quarter (down) · 13F filed Aug 26, 2026
- CHARLES SCHWAB INVESTMENT MANAGEMENT INC1.0%8.1M shares · +473K vs prior quarter (up) · 13F filed Aug 14, 2026
- Fisher Asset Management, LLC0.9%8.0M shares · −15K vs prior quarter (down) · 13F filed Aug 4, 2026
- Pictet Asset Management Holding SA0.8%7.2M shares · +1.1M vs prior quarter (up) · 13F filed Jul 30, 2026
- Bank of New York Mellon Corp0.8%7.2M shares · −1.3M vs prior quarter (down) · 13F filed Aug 6, 2026
- VICTORY CAPITAL MANAGEMENT INC0.8%7.2M shares · −465K vs prior quarter (down) · 13F filed Aug 7, 2026
- AMERIPRISE FINANCIAL INC0.8%7.0M shares · +1.5M vs prior quarter (up) · 13F filed Aug 14, 2026
Share of 13F-reported shares, not of shares outstanding. 13F covers managers with over $100M in US equities; it is not a full shareholder list.
Method and sources
Source: SEC Form 13F data sets (bulk). Each row links to the holder’s own 13F-HR filing. Holder names exactly as filed; one group can file under several names and CIKs (for example two Vanguard entities), and they are listed separately, as filed.
% = the holder’s shares ÷ all shares reported in 13F filings for this company and quarter (calculated by Hollsteen). This is not a share of shares outstanding. Change = shares vs the same filer’s 13F for the prior quarter (Mar 31, 2026).
Erroneous filings and rows are handled by a fixed rule set (restatements replace originals; non-equity rows and implausible rows excluded): 22 erroneous filings excluded or replaced this quarter. No market values are shown.
SEC filings only. No price or market data.
Who holds more than 5%?
1 current Schedule 13D/13G holder
Schedule 13D/13G filings (6) ›
- VANGUARD CAPITAL MANAGEMENT LLC 7.49%
13G filed Apr 30, 2026 · event date Mar 31, 2026
- VANGUARD GROUP INC 0%
below 5% latest filing reports under 5% · 13G/A filed Mar 27, 2026 · event date Mar 13, 2026 · 7 earlier filings
- BlackRock, Inc. 8.9%
stale filed Feb 5, 2025, as of Dec 31, 2024: older than 18 months, not a current holding · 13G/A filed Feb 5, 2025 · 6 earlier filings
- PRICE T ROWE ASSOCIATES INC /MD/ 4.1%
stale filed Feb 14, 2024: older than 18 months, not a current holding · 13G/A filed Feb 14, 2024 · 6 earlier filings
- Capital World Investors 2.7%
stale filed Feb 14, 2020, as of Dec 31, 2019: older than 18 months, not a current holding · 13G/A filed Feb 14, 2020 · 2 earlier filings
- WELLINGTON MANAGEMENT GROUP LLP 3.3%
stale filed Feb 12, 2019, as of Dec 31, 2018: older than 18 months, not a current holding · 13G/A filed Feb 12, 2019 · 1 earlier filing
Method and sources
Schedule 13D (active) and 13G (passive) are filed by holders of more than 5% of a class. The percentage is the holder’s own cover-page “percent of class”. A filing older than 18 months (filed before 2025-04-17) is marked stale and is never shown as a current holding. Data as of Oct 13, 2026.
SEC filings only.
Are insiders buying or selling?
2 open-market purchases, 29 sales in 12 months
Form 4, Oct 13, 2025 – Oct 13, 2026 · 28,682 shares bought, 63,494 shares sold (net −35K) · as of Oct 13, 2026
Latest 25 of 789 Form 4 transactions ›
| Date | Insider (as filed) | Transaction | Shares | Held after |
|---|---|---|---|---|
| Aug 31, 2026 | Fipps Paul · President, Global Customer Ops | Open-market sale | 2,034 disposed | 18,305 |
| Aug 28, 2026 | Canney Jacqueline P · Chief People & AI Enblmt. Off. | Open-market sale · 10b5-1 | 7,847 disposed | 30,042 |
| Aug 27, 2026 | Chamberlain Paul Edward · Director | Open-market sale | 2,700 disposed | 43,990 |
| Aug 17, 2026 | Fontaine Danielle · Principal Accounting Officer | Option exercise / RSU conversion | 485 acquired | 11,055 |
| Aug 17, 2026 | Fontaine Danielle · Principal Accounting Officer | Tax withholding | 168 disposed | 10,887 |
| Aug 17, 2026 | Fipps Paul · President, Global Customer Ops | Option exercise / RSU conversion | 340 acquired | 20,295 |
| Aug 17, 2026 | Fipps Paul · President, Global Customer Ops | Tax withholding | 136 disposed | 20,159 |
| Aug 17, 2026 | Fipps Paul · President, Global Customer Ops | Option exercise / RSU conversion | 300 acquired | 20,459 |
| Aug 17, 2026 | Fipps Paul · President, Global Customer Ops | Tax withholding | 120 disposed | 20,339 |
| Aug 17, 2026 | Canney Jacqueline P · Chief People & AI Enblmt. Off. | Option exercise / RSU conversion | 970 acquired | 38,385 |
| Aug 17, 2026 | Canney Jacqueline P · Chief People & AI Enblmt. Off. | Tax withholding | 496 disposed | 37,889 |
| Aug 17, 2026 | Mastantuono Gina · President and CFO | Option exercise / RSU conversion | 1,595 acquired | 110,114 |
| Aug 17, 2026 | Mastantuono Gina · President and CFO | Tax withholding | 858 disposed | 109,256 |
| Aug 17, 2026 | McDermott William R · Director; Chairman & CEO | Option exercise / RSU conversion | 4,160 acquired | 186,435 |
| Aug 17, 2026 | McDermott William R · Director; Chairman & CEO | Tax withholding | 2,236 disposed | 184,199 |
| Aug 14, 2026 | Fontaine Danielle · Principal Accounting Officer | Option exercise / RSU conversion | 235 acquired | 10,168 |
| Aug 14, 2026 | Fontaine Danielle · Principal Accounting Officer | Tax withholding | 82 disposed | 10,086 |
| Aug 14, 2026 | Fontaine Danielle · Principal Accounting Officer | Option exercise / RSU conversion | 740 acquired | 10,826 |
| Aug 14, 2026 | Fontaine Danielle · Principal Accounting Officer | Tax withholding | 256 disposed | 10,570 |
| Aug 14, 2026 | Nowbar Hossein · Pres. & Chief Legal Officer | Option exercise / RSU conversion | 2,857 acquired | 8,300 |
| Aug 14, 2026 | Nowbar Hossein · Pres. & Chief Legal Officer | Tax withholding | 1,125 disposed | 7,175 |
| Aug 14, 2026 | Nowbar Hossein · Pres. & Chief Legal Officer | Option exercise / RSU conversion | 2,209 acquired | 9,384 |
| Aug 14, 2026 | Nowbar Hossein · Pres. & Chief Legal Officer | Tax withholding | 870 disposed | 8,514 |
| Aug 14, 2026 | Zavery Amit · President, CPO and COO | Option exercise / RSU conversion | 3,135 acquired | 84,431 |
| Aug 14, 2026 | Zavery Amit · President, CPO and COO | Tax withholding | 1,686 disposed | 82,745 |
Method and sources
Form 4 filings (not 4/A), table I. Open market = transaction codes P (purchase) and S (sale); grants, option exercises, tax withholding and gifts are listed but not counted as buys or sells. Shares and share counts only, as filed; Hollsteen shows no per-share prices. Data is an export, as of Oct 13, 2026, not live.
SEC filings only.