Reddit · ownership
Who owns Reddit?
BlackRock, Inc. is the largest 13F holder: 6.3% of 13F-reported shares calc.
894 institutions report 126.4M Reddit shares in Form 13F, as of quarter end Jun 30, 2026; +6.4M shares vs Mar 31, 2026.
- BlackRock, Inc.6.3%8.0M shares · +342K vs prior quarter (up) · 13F filed Aug 7, 2026
- BAILLIE GIFFORD & CO5.7%7.2M shares · −118K vs prior quarter (down) · 13F filed Aug 6, 2026
- VANGUARD PORTFOLIO MANAGEMENT LLC5.5%6.9M shares · +204K vs prior quarter (up) · 13F filed Aug 13, 2026
- VANGUARD CAPITAL MANAGEMENT LLC4.8%6.0M shares · +141K vs prior quarter (up) · 13F filed Aug 13, 2026
- Capital World Investors3.5%4.4M shares · +10K vs prior quarter (up) · 13F filed Aug 12, 2026
- ALLIANCEBERNSTEIN L.P.3.3%4.2M shares · −703K vs prior quarter (down) · 13F filed Aug 14, 2026
- Jericho Capital Asset Management L.P.2.6%3.3M shares · +3.3M vs prior quarter (new position) · 13F filed Aug 14, 2026
- GOLDMAN SACHS GROUP INC2.6%3.2M shares · −43K vs prior quarter (down) · 13F filed Aug 14, 2026
- STATE STREET CORP2.4%3.0M shares · +238K vs prior quarter (up) · 13F filed Aug 7, 2026
- FMR LLC2.2%2.8M shares · −86K vs prior quarter (down) · 13F filed Aug 13, 2026
- COATUE MANAGEMENT LLC2.2%2.8M shares · 0 vs prior quarter (unchanged) · 13F filed Aug 14, 2026
- T. Rowe Price Investment Management, Inc.2.0%2.6M shares · +389K vs prior quarter (up) · 13F filed Aug 14, 2026
- TIGER GLOBAL MANAGEMENT LLC2.0%2.5M shares · +29K vs prior quarter (up) · 13F filed Aug 14, 2026
- GEODE CAPITAL MANAGEMENT, LLC2.0%2.5M shares · +32K vs prior quarter (up) · 13F filed Aug 12, 2026
- D1 Capital Partners L.P.1.9%2.5M shares · +5K vs prior quarter (up) · 13F filed Aug 14, 2026
- Quantinno Capital Management LP1.7%2.1M shares · +18K vs prior quarter (up) · 13F filed Aug 13, 2026
- CITIGROUP INC1.6%2.1M shares · +833K vs prior quarter (up) · 13F filed Aug 3, 2026
- UBS Group AG1.4%1.7M shares · +272K vs prior quarter (up) · 13F filed Aug 13, 2026
- EDGEWOOD MANAGEMENT LLC1.3%1.7M shares · +1.7M vs prior quarter (new position) · 13F filed Aug 13, 2026
- MORGAN STANLEY1.3%1.6M shares · −471K vs prior quarter (down) · 13F filed Aug 13, 2026
Share of 13F-reported shares, not of shares outstanding. 13F covers managers with over $100M in US equities; it is not a full shareholder list.
Method and sources
Source: SEC Form 13F data sets (bulk). Each row links to the holder’s own 13F-HR filing. Holder names exactly as filed; one group can file under several names and CIKs (for example two Vanguard entities), and they are listed separately, as filed.
% = the holder’s shares ÷ all shares reported in 13F filings for this company and quarter (calculated by Hollsteen). This is not a share of shares outstanding. Change = shares vs the same filer’s 13F for the prior quarter (Mar 31, 2026).
Erroneous filings and rows are handled by a fixed rule set (restatements replace originals; non-equity rows and implausible rows excluded): 4 erroneous filings excluded or replaced this quarter. No market values are shown.
SEC filings only. No price or market data.
Who holds more than 5%?
4 current Schedule 13D/13G holders
Schedule 13D/13G filings (9) ›
- Huffman Steve Ladd 24.8%
13D/A filed May 6, 2026 · event date May 4, 2026 · 4 earlier filings
- BAILLIE GIFFORD & CO 5.2%
13G filed May 7, 2026 · event date Mar 31, 2026 · 4 earlier filings
- VANGUARD CAPITAL MANAGEMENT LLC 5.02%
13G filed Apr 30, 2026 · event date Mar 31, 2026
- BlackRock, Inc. 5.01%
13G filed Oct 17, 2025 · event date Sep 30, 2025
- FMR LLC 2.3%
below 5% latest filing reports under 5% · 13G/A filed Apr 7, 2026 · event date Mar 31, 2026 · 7 earlier filings
- VANGUARD GROUP INC 0%
below 5% latest filing reports under 5% · 13G/A filed Mar 27, 2026 · event date Mar 13, 2026 · 2 earlier filings
- Tencent Holdings Ltd 4.17%
below 5% latest filing reports under 5% · 13G/A filed Nov 12, 2025 · event date Sep 30, 2025 · 2 earlier filings
- COATUE MANAGEMENT LLC 3.7%
below 5% latest filing reports under 5% · 13G/A filed May 15, 2025 · event date Mar 31, 2025 · 1 earlier filing
- ADVANCE PUBLICATIONS, INC 26.1%
stale filed Nov 14, 2024, as of Sep 30, 2024: older than 18 months, not a current holding · 13G filed Nov 14, 2024
Method and sources
Schedule 13D (active) and 13G (passive) are filed by holders of more than 5% of a class. The percentage is the holder’s own cover-page “percent of class”. A filing older than 18 months (filed before 2025-04-17) is marked stale and is never shown as a current holding. Data as of Oct 14, 2026.
SEC filings only.
Are insiders buying or selling?
4 open-market purchases, 487 sales in 12 months
Form 4, Oct 14, 2025 – Oct 14, 2026 · 61,000 shares bought, 1,348,130 shares sold (net −1.3M) · as of Oct 14, 2026
Latest 25 of 1463 Form 4 transactions ›
| Date | Insider (as filed) | Transaction | Shares | Held after |
|---|---|---|---|---|
| Oct 5, 2026 | Gale Mary Porter · Director | Grant or award | 107 acquired | 9,866 |
| Oct 5, 2026 | Seibel Michael · Director | Grant or award | 103 acquired | 5,539 |
| Oct 5, 2026 | FARRELL SARAH E · Director | Grant or award | 126 acquired | 9,988 |
| Oct 5, 2026 | Newhouse Steven O · Director | Grant or award | 115 acquired | 13,302 |
| Oct 5, 2026 | Habiger David C · Director | Grant or award | 284 acquired | 37,548 |
| Oct 5, 2026 | FILIKRUSHEL PATRICIA · Director | Grant or award | 122 acquired | 31,877 |
| Sep 29, 2026 | Huffman Steve Ladd · Director; CEO & President; 10%-Owner | Option exercise / RSU conversion · 10b5-1 | 17,308 acquired | 353,740 |
| Sep 29, 2026 | Huffman Steve Ladd · Director; CEO & President; 10%-Owner | Open-market sale · 10b5-1 | 300 disposed | 353,440 |
| Sep 29, 2026 | Huffman Steve Ladd · Director; CEO & President; 10%-Owner | Open-market sale · 10b5-1 | 2,500 disposed | 350,940 |
| Sep 29, 2026 | Huffman Steve Ladd · Director; CEO & President; 10%-Owner | Open-market sale · 10b5-1 | 8,100 disposed | 342,840 |
| Sep 29, 2026 | Huffman Steve Ladd · Director; CEO & President; 10%-Owner | Open-market sale · 10b5-1 | 5,308 disposed | 337,532 |
| Sep 29, 2026 | Huffman Steve Ladd · Director; CEO & President; 10%-Owner | Open-market sale · 10b5-1 | 776 disposed | 336,756 |
| Sep 29, 2026 | Huffman Steve Ladd · Director; CEO & President; 10%-Owner | Open-market sale · 10b5-1 | 324 disposed | 336,432 |
| Sep 15, 2026 | Huffman Steve Ladd · Director; CEO & President; 10%-Owner | Option exercise / RSU conversion · 10b5-1 | 17,308 acquired | 353,740 |
| Sep 15, 2026 | Huffman Steve Ladd · Director; CEO & President; 10%-Owner | Open-market sale · 10b5-1 | 900 disposed | 352,840 |
| Sep 15, 2026 | Huffman Steve Ladd · Director; CEO & President; 10%-Owner | Open-market sale · 10b5-1 | 7,602 disposed | 345,238 |
| Sep 15, 2026 | Huffman Steve Ladd · Director; CEO & President; 10%-Owner | Open-market sale · 10b5-1 | 6,027 disposed | 339,211 |
| Sep 15, 2026 | Huffman Steve Ladd · Director; CEO & President; 10%-Owner | Open-market sale · 10b5-1 | 1,079 disposed | 338,132 |
| Sep 15, 2026 | Huffman Steve Ladd · Director; CEO & President; 10%-Owner | Open-market sale · 10b5-1 | 1,400 disposed | 336,732 |
| Sep 15, 2026 | Huffman Steve Ladd · Director; CEO & President; 10%-Owner | Open-market sale · 10b5-1 | 300 disposed | 336,432 |
| Sep 14, 2026 | Wong Jennifer L. · Chief Operating Officer | Option exercise / RSU conversion · 10b5-1 | 16,453 acquired | 1,028,679 |
| Sep 14, 2026 | Wong Jennifer L. · Chief Operating Officer | Option exercise / RSU conversion · 10b5-1 | 43,547 acquired | 1,072,226 |
| Sep 14, 2026 | Wong Jennifer L. · Chief Operating Officer | Open-market sale · 10b5-1 | 2,700 disposed | 1,069,526 |
| Sep 14, 2026 | Wong Jennifer L. · Chief Operating Officer | Open-market sale · 10b5-1 | 8,758 disposed | 1,060,768 |
| Sep 14, 2026 | Wong Jennifer L. · Chief Operating Officer | Open-market sale · 10b5-1 | 5,442 disposed | 1,055,326 |
Method and sources
Form 4 filings (not 4/A), table I. Open market = transaction codes P (purchase) and S (sale); grants, option exercises, tax withholding and gifts are listed but not counted as buys or sells. Shares and share counts only, as filed; Hollsteen shows no per-share prices. Data is an export, as of Oct 14, 2026, not live.
SEC filings only.