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Amazon vs Alphabet
Amazon vs Alphabet: which one is bigger, grows faster and keeps more of each dollar of revenue?
Amazon earns 1.8× Alphabet’s revenue
Method and sources
- Revenue growth (1 year): Amazon 12.4% (FY2025), Alphabet 15.1% (FY2025)
- Revenue growth (3-year CAGR): Amazon 11.7% (FY2025), Alphabet 12.5% (FY2025)
- Operating margin: Amazon 11.2% (FY2025), Alphabet 32.0% (FY2025)
- Gross margin: Amazon 50.3% (FY2025), Alphabet 59.7% (FY2025)
- Net margin: Amazon 10.8% (FY2025), Alphabet 32.8% (FY2025)
- FCF margin: Amazon 1.1% (FY2025), Alphabet 18.2% (FY2025)
Latest fiscal year per company: Amazon FY2025, Alphabet FY2025. Fiscal years end on different dates, so years are not calendar-aligned.
Both report in USD. Amounts are as filed, not converted.
Why this pair: same peer group, revenue within 4x in the same currency. Peer groups are curated by hand from each company's business as described in its own 10-K/20-F (what it sells, not its SIC code). A company can sit in more than one group. Within a group, a pair is listed when both companies report in the same currency and the larger company's latest fiscal-year revenue is at most 4x the smaller one's; each company keeps its 4 nearest peers by revenue ratio. Companies reporting in different currencies are never size-matched (amounts are not converted); a short list of obvious same-industry pairs across currencies is added by hand, with the reason, as are two direct competitor pairs outside the size rule (AMD vs NVIDIA, Intel vs NVIDIA).
Derived = calculated by Hollsteen from reported SEC values; reported = as tagged in the filing. SEC filings only, no market data.
Side by side: all values with filing links
| Metric | Amazon FY2025 | Alphabet FY2025 |
|---|---|---|
| Revenue | $716.9B10-K · Feb 6, 2026 | $402.8B10-K · Feb 5, 2026 |
| Revenue growth (1 year) | 12.4% derived10-K · Feb 6, 2026 | 15.1% derived10-K · Feb 5, 2026 |
| Revenue growth (3-year CAGR) | 11.7% derived10-K · Feb 6, 2026 | 12.5% derived10-K · Feb 5, 2026 |
| Gross margin | 50.3% derived10-K · Feb 6, 2026 | 59.7% derived10-K · Feb 5, 2026 |
| Operating margin | 11.2% derived10-K · Feb 6, 2026 | 32.0% derived10-K · Feb 5, 2026 |
| Net margin | 10.8% derived10-K · Feb 6, 2026 | 32.8% derived10-K · Feb 5, 2026 |
| Free cash flow | $7.7B derived10-K · Feb 6, 2026 | $73.3B derived10-K · Feb 5, 2026 |
| FCF margin | 1.1% derived10-K · Feb 6, 2026 | 18.2% derived10-K · Feb 5, 2026 |
| R&D as % of revenue | n/a | 15.2% derived10-K · Feb 5, 2026 |
| Stock-based compensation as % of revenue | 2.7% derived10-K · Feb 6, 2026 | 6.2% derived10-K · Feb 5, 2026 |
Definitions: Revenue = Total revenue; Revenue growth (1 year) = Revenue FYt ÷ revenue FYt−1 − 1; Revenue growth (3-year CAGR) = (Revenue FYt ÷ revenue FYt−3)^(1/3) − 1; Gross margin = Gross profit ÷ revenue; Operating margin = Operating income ÷ revenue; Net margin = Net income ÷ revenue; Free cash flow = Operating cash flow − capital expenditures (one formula for all companies); FCF margin = Free cash flow ÷ revenue; R&D as % of revenue = Research and development expense ÷ revenue; Stock-based compensation as % of revenue = Stock-based compensation ÷ revenue.
More on each company
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Alphabet
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