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Sales & marketing

Flow – sum over the period · $M

QuartersFiscal years

$MSales & marketing · FY2016: $1.9B · 10-K 0000796343-17-000031 filed Jan 20, 2017Sales & marketing · FY2017: $2.2B · 10-K 0000796343-18-000015 filed Jan 22, 2018Sales & marketing · FY2018: $2.6B · 10-K 0000796343-19-000019 filed Jan 25, 2019Sales & marketing · FY2019: $3.2B · 10-K 0000796343-20-000013 filed Jan 21, 2020Sales & marketing · FY2020: $3.6B · 10-K 0000796343-21-000004 filed Jan 15, 2021Sales & marketing · FY2021: $4.3B · 10-K 0000796343-22-000032 filed Jan 21, 2022Sales & marketing · FY2022: $5.0B · 10-K 0000796343-23-000007 filed Jan 17, 2023Sales & marketing · FY2023: $5.4B · 10-K 0000796343-24-000006 filed Jan 17, 2024Sales & marketing · FY2024: $5.8B · 10-K 0000796343-25-000004 filed Jan 13, 2025Sales & marketing · FY2025: $6.5B · 10-K 0000796343-26-000003 filed Jan 15, 20266,4881,910FY2016FY2025FY2021
$MSales & marketing · FY2020: $3.6B · 10-K 0000796343-21-000004 filed Jan 15, 2021Sales & marketing · FY2021: $4.3B · 10-K 0000796343-22-000032 filed Jan 21, 2022Sales & marketing · FY2022: $5.0B · 10-K 0000796343-23-000007 filed Jan 17, 2023Sales & marketing · FY2023: $5.4B · 10-K 0000796343-24-000006 filed Jan 17, 2024Sales & marketing · FY2024: $5.8B · 10-K 0000796343-25-000004 filed Jan 13, 2025Sales & marketing · FY2025: $6.5B · 10-K 0000796343-26-000003 filed Jan 15, 20266,4883,591FY2020FY2025FY2023
FY2025
6,488$M
All values (10)
PeriodValue ($M)Status
FY20256,488reported
FY20245,764reported
FY20235,351reported
FY20224,968reported
FY20214,321reported
FY20203,591reported
FY20193,244reported
FY20182,621reported
FY20172,198reported
FY20161,910reported

CSV with all sources · Technical ID: sm

More metrics for Adobe

Income statement

Per share

Balance sheet

Cash flow

Debt and interest

Revenue by segment/product/region

Gross profit by segment

Sources & calculation
Value
$6.5B
Period
FY2025, ended Nov 28, 2025 · fiscal-year value (12 months)
Source
10-K, filed Jan 15, 2026 · 0000796343-26-000003
Location
us-gaap:SellingAndMarketingExpense
Confidence
1. – directly from an XBRL fact in the filing (or calculated exactly from it)

Versions

v1$6.5BJan 15, 202610-K 0000796343-26-000003reported · confidence 1. · current