Hollsteen

Intuit

Intuit is a global financial technology platform with a mission to power prosperity around the world.

10-K, Sep 9, 2026

Business

How does Intuit make money?

Service is 72.5% of revenue.

What is left of every $100?

Of every $100 in revenue, $21 is net income.

Where do customers sit?

No revenue-by-region breakdown in the latest annual report's XBRL data.

In the company’s words ›

“Serving approximately 93 million consumers, small and mid-market businesses, and accountants worldwide, Intuit’s platform brings the power of artificial intelligence (AI) and human intelligence together to fuel customers’ success.”

“With TurboTax, Credit Karma, QuickBooks, Mailchimp, Intuit Enterprise Suite, and Intuit Accountant Suite, we help put more money in customers’ pockets, save them time by eliminating work, and help ensure that they have complete confidence in every financial decision they make.”

“Our strategy is to be an AI-driven expert platform that brings together data, AI, and human tax and financial experts into a single system of intelligence that does the work for customers.”

Item 1 · Business · 10-K · 0000896878-26-000037 · filed Sep 9, 2026

Thesis

Why do people invest?

2 reasons in the company’s own words.

KPIs

How fast is revenue growing?

Revenue grew 14% to $21.4B.

Did the growth reach the shareholder?

Per share, revenue grew 52.5%.

How profitable is it?

27.4% operating margin, up from 26.1%.

How much cash does it make, and where does it go?

Keeps $40 of every $100 as free cash.

How strong is the balance sheet?

$4.7B cash vs $7.7B debt.

Dependencies

Who does Intuit depend on?

No customer above the disclosure threshold.

Customers, suppliers, stakes and mentions ›

Only what filings state. Anonymous customers stay anonymous.

Largest customers (Intuit annual report)

No customer with a reported share of revenue (the 10-K names none above the disclosure threshold).

Suppliers named by Intuit

Apple“We increasingly utilize third-party platforms, such as Apple’s App Store, Google’s Play Store, AI platforms and other digital channels, for the discovery and distribution of certain of our offerings, benefiting from the strong brand recognition and large user base of these platforms to attract new customers.”
Alphabet“We increasingly utilize third-party platforms, such as Apple’s App Store, Google’s Play Store, AI platforms and other digital channels, for the discovery and distribution of certain of our offerings, benefiting from the strong brand recognition and large user base of these platforms to attract new customers.”

Intuit holds stakes in

No stake in a covered company found in SEC filings.

Others name Intuit

No mentions in covered companies’ filings.

Risks

What could go wrong?

4 of 35 risk factors, one per theme.

  • Competition
    “We face intense competitive pressures that may harm our operating results.”

    Item 1A · Risk Factors · 10-K · 0000896878-26-000037 · filed Sep 9, 2026

  • AI and new products
    “Uncertainty in the development, deployment, and use of artificial intelligence in our platform and products and by our customers may result in harm to our business and reputation.”

    Item 1A · Risk Factors · 10-K · 0000896878-26-000037 · filed Sep 9, 2026

  • Security, defects and outages
    “Security incidents, improper access to or disclosure of our data or customers’ data, or other cyberattacks on our systems could harm our reputation, business, and financial condition.”

    Item 1A · Risk Factors · 10-K · 0000896878-26-000037 · filed Sep 9, 2026

  • Acquisitions
    “Our acquisition and divestiture activities may disrupt our ongoing business, may involve increased expenses and may present risks not contemplated at the time of the transactions.”

    Item 1A · Risk Factors · 10-K · 0000896878-26-000037 · filed Sep 9, 2026

Who’s invested

Who owns more than 5%?

Vanguard Capital Management LLC holds 7.53%.

  • Vanguard Capital Management LLC7.53%

    13G · as of Mar 31, 2026 · filed Apr 30, 2026

  • BlackRock Inc.8.4% (then)

    13G/A · filed Jan 25, 2024 · older than 18 months, current position unknown

13F holders and insider trades ›

Largest institutional holders, 13F, quarter ending Jun 30, 2026

  • BlackRock, Inc.10.8%

    26.3M shares · 13F filed Aug 7, 2026 · share of 13F-reported

  • Vanguard Capital Management LLC7.4%

    18.0M shares · 13F filed Aug 13, 2026 · share of 13F-reported

  • State Street Corp5.5%

    13.3M shares · 13F filed Aug 7, 2026 · share of 13F-reported

  • Invesco Ltd.3.9%

    9.5M shares · 13F filed Aug 14, 2026 · share of 13F-reported

  • Vanguard Portfolio Management LLC3.5%

    8.6M shares · 13F filed Aug 13, 2026 · share of 13F-reported

1,747 13F filers report positions. 13F covers managers with over $100M in US equities; it is not a full shareholder list, and shares are not a percentage of shares outstanding.

Insiders, last 12 months (Form 4, open market)

2 purchases · 118 sales · $358M sold

Grants, gifts and tax withholding counted separately · window Oct 13, 2025 – Oct 13, 2026

All metrics

All metrics · 36 SEC metrics, FY2017–FY2026
Income statement 12
MetricFY2017FY2018FY2019FY2020FY2021FY2022FY2023FY2024FY2025FY2026
Cost of revenuenot reportednot reportednot reportednot reportednot reportednot reportednot reportednot reportednot reported
Discontinued operationsnot reportednot reportednot reportednot reportednot reportednot reportednot reportednot reported
G&A
Gross profit calc.not reportednot reportednot reportednot reportednot reportednot reportednot reportednot reportednot reported
Income taxes
Interest expense
Net income
Operating income
Research and development
Revenue
SG&A calc.
Sales & marketing
Balance sheet 10
MetricFY2017FY2018FY2019FY2020FY2021FY2022FY2023FY2024FY2025FY2026
Cash and equivalents
Current liabilities
Current portion of long-term debtnot reportednot reportednot reportednot reported
Equity
Equity incl. NCI
Long-term debtnot reportednot reported
Short-term debt (balance sheet line)not reportednot reportednot reportednot reportednot reported
Total assets
Total debt calc.not reportednot reported
Total liabilities & equity
Cash flow 7
MetricFY2017FY2018FY2019FY2020FY2021FY2022FY2023FY2024FY2025FY2026
Buybacks
Capex
Dividends
Free cash flow calc.
Interest paid
Operating cash flow
Stock-based compensation
Per share & shares 4
MetricFY2017FY2018FY2019FY2020FY2021FY2022FY2023FY2024FY2025FY2026
EPS basic
EPS diluted
Wtd. shares basic
Wtd. shares diluted
Other 3
MetricFY2017FY2018FY2019FY2020FY2021FY2022FY2023FY2024FY2025FY2026
Other income (incl. interest) calc.
Pretax income
Total liabilities